In M. Johnston’s Grade 7/8 class at École Marie-Anne-Gaboury (MAG), students brought together persuasive writing, art, and reflections on quality of life through an engaging, cross-curricular project.
Students began by selecting a business or product that had a positive impact on their lives. They then explored the elements that make these brands meaningful—considering design, identity, and the role of brand recognition in shaping our shared culture.
Using the art design process, students translated their ideas into creative “collabs,” incorporating brand-inspired elements into items such as shoes and clothing. The result was a collection of unique designs that reflected both personal connection and thoughtful artistic exploration.
To extend their learning, students wrote persuasive letters to the companies that inspired them, applying rhetorical strategies such as ethos, logos, and pathos to advocate for their designs to be considered in future campaigns. Recognizing the importance of audience and community, several of these letters and artworks were shared with local businesses.
The response was both encouraging and meaningful. Some businesses engaged directly with students, while others proudly featured the designs on their social media platforms—highlighting the authentic connection between classroom learning and the broader community. In a few cases, businesses even expressed their appreciation with thoughtful gestures, including treats for students.
This project not only strengthened students’ skills in writing and design, but also underscored the powerful role local businesses play in shaping community life—and how those connections can inspire creativity, confidence, and real-world impact.